What's Mini-foodpreneur

Is food business for "me"?

"Everyone loves to eat. I can cook. I love cash collection. Ok, let's start a food business."

These are common thoughts in everyone's minds when brainstorming about starting a food business. Food business is probably one of the most profitable business in the world but it requires lot of planning, physical hardworks and cash investment. The next thoughts will be - high rental cost, high manpower cost blah blah blah... that eat away all the profits.

Mini-foodpreneur refers to small food business such as home based food business, food truck, hawker stall and a stall in school canteen. A retired couple is planning to operate a rice stall in school canteen nearby, stay at home mum want to earn some income by offering baking service or young man want to test out his new food invention. All of them have different objectives but same entrepreneurial mindset!

Mini-foodpreneur has two key objectives: (1) To be the listening ears to new comer and (2) To share our F&B story. No worries about what is your planning. If you need some advices for your planning, need a taste bud to try out your dishes, or to hear more about our experience in running F&B business, simply connect with us and we will be there to help as much as we can. Likewise, if you have some F&B stories to share, we would like to feature that to allow the next generation to learn. Let's connect!

My F&B Journey: TAPPA Kitchen to Whizmeal

Tan Soon Mei brings with her business experience of over 15 years, particularly in the F&B industry. As co-founder of Whizmeal and creator of mini-foodpreneur, she enjoys sharing her F&B experience and knowledge with uncles and aunties, who operate small-scale food stalls in school canteens. She offers mentoring, concept development, business planning, sales operation and digital marketing strategies. Recently, she came up with “Cooking up a mini-food business" handbook which zooms in on practical tips used to kick-start a small-scale food business that uses both free and affordable ways to market F&B business to the masses. Suitable for aspiring F&B small business wannabes!

As part of her belief and public outreach on Food Education, Soon Mei is an active speaker and educator across various organisations such as National Library Board, Little Talent Childcare and Development, PCF SparkleTots Preschool, Star Learners, Kinderland Educare, The Children’s Campus, MindChamps Preschool, MY World including local, public schools. She is also featured on The Straits Times, Lianhe Wanbao, Yahoo Singapore, Tech In Asia, CNet Japan and e27.

Go-to-market representation in Singapore

Most businesses are unsure if a specific online strategy is right and relevant for them. Our Whizmeal Team will help guide your Singapore Go-To-Market Strategy and identify the appropriate online and offline channels/touchpoints to sell your product and reach a wider group of customers. These sales and marketing activities are aligned to the company's international marketing initiatives, international branding and positioning, sales fulfillment, etc., are especially important for the first 6-9 months 

Whizmeal Team usually go through A-B-C Steps:

A. Identify the buying personas

Sometimes a typical buying persona for a complex B2B solution involves six to ten decision makers. In simplified B2C products, it may sometimes involve up to three decision makers.

B. Co-create a value matrix to help identify the message/content to the buying personas

A value matrix is a breakdown of each buying persona, their business problems, and how your product / service is valuable in solving those problems. The value matrix will also include a relevant marketing message tying the problem and solution together

C. Deep-dive into the buying persona’s journey

Targeted buying personas usually go through three stages: attract, engage, and delight. Relevant content to grab a potential customer’s attention. A lead gets here by clicking on a social media post or a search engine result but these behaviors may not lead to a purchase behaviour yet. An engagement phase is necessary. The lead associated a wish / want which the product / service can address. The final phase "Delight" is where the converted lead enjoys a seamless buying and fulfilment process, armed with friendly customer service options.

Examples of sales & marketing activities

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